Sales intelligence,
written by builders.
Outbound strategy, AI prospecting, OSINT for sales, and product updates — straight from the team building LeadScry.
Cold email personalisation at scale: how AI changes the equation
For years, personalisation and scale were trade-offs. You could write 10 great emails or 1,000 average ones. AI has collapsed that constraint — here's how.
Read articleWhy ICP scoring beats keyword search every time
Most teams still filter leads by job title and company size. ICP scoring goes deeper — here's why it produces better pipeline with less effort.
OSINT for sales: what public data can tell you about a prospect
Open-source intelligence isn't just for security researchers. The public web contains hiring signals, funding news, tech choices, and intent signals — if you know where to look.
The 7 buying signals every SDR should be tracking
Hiring activity, funding rounds, leadership changes, geographic expansion — these signals indicate a company is in motion. Here's how to detect them automatically.
Why sales teams are switching from Apollo to real-time intelligence
Static databases were the best option a decade ago. Today, live web intelligence produces fresher data, better personalisation, and dramatically lower cost.
How we score 10,000 leads a week — for free
Open-weight models via Groq have changed what's possible at zero marginal cost. Here's the architecture behind LeadScry's AI pipeline.
Get new posts in your inbox
We publish 2–4 times a month. No spam, no promotional content — just useful writing on sales and AI.
No spam. Unsubscribe any time.